beauty ideals and norms – MagazineNP

Sweatshops and Shame

With claims that the recent rise in coronavirus cases in Leicester was partly due to ‘sweatshop’ working conditions in some textile factories, we revisit Maeve McKeown’s post from 2017 on this…

Beauty standards, bodies, and virtual reality

Last April, I co-organised the workshop “The role of the body in virtual reality” at the University of Wollongong, Australia. Two of the talks given were, I think, of particular…

The Prevalence of Orthodontics and Aesthetic Demands among Thai women

Why don’t you choose to wear braces to enhance your teeth? You would look better after getting your braces off!  You should find a way to reduce the size of…

Too dark skinned to win Strictly: Alexandra Burke, race hate and why love still matters

As it is currently Black History Month, it seems a good opportunity to revisit this brilliant post from Shirley Tate from 2018.  In 2017, I was approached by a fashion…

No Going Back after the First Pluck?

Outside Hirsutism1 and at times pubic hair2, societal perceptions of women’s bodies include an absence of hair3, as we know female beauty and normative femininity is still overall represented and…

New Year, New You?

As a new member of the Beauty Demands Network, the inspirational, educational and always excellent posts have highlighted the increasing occurrence and variety of manifestations of Body dissatisfaction. Images portraying physical…

Body Negativity: What’s wrong with Body Positivity?

Body positive campaigns have their hearts in the right place. Their messages are good and – you guessed it – positive: Be resilient. Be confident. Love your body. You are…

Hair Product Marketing, Online Beauty Communities, and Curly Hair

Shampoo labels are really, really frustrating. The label of a shampoo or conditioner tends to have the following structure: the label will list a desired effect for the product, or…

Do we really want our girls to be as “Pretty as a Princess”?

In this post, Fiona MacCallum wonders whether the Disney Princess brand is having a detrimental effect on young girls. You don’t have to be the parent of a young girl…

“I can’t believe you don’t have a thigh gap”: #everydaylookism and why we should be ashamed to body shame.

Fat shaming is the most prevalent type of body shaming – so common that some argue it’s OK, ‘it’s for your own good’, or suggest that it should make a…