ageing – MagazineNP

Older women and unattainable beauty

Older women are shamed into believing they must fight the fear of ageing. The omnipresence of anti-ageing creams, gravity defying potions, surgical and non-surgical cosmetic interventions has resulted in an…

Botox

Americans’ burgeoning consumption of cosmetic procedures and anti-aging enhancements such as Botox raises important questions about exactly how and to whom these drugs are being marketed.  Profiting on societal expectations…

The Demandingness of Youth for Women: Why Women Are Most ‘Desirable’ at 18 and Men at 50

In a recent study, researchers Bruch and Newman (2018: 1-6) investigated the ‘desirability’ of both male and female online dating users. Bruch and Newman determined, through analysing over 200,000 messages…

Culture and Context: A lifespan perspective on beauty

This month’s blog is a provocation. It is an invitation to, perhaps, imagine a different narrative about appearance and beauty…….not one that emphasizes consumerism or declares that everyone is beautiful…

Beauty and the (Beast) Over-40s

‘I wanna look like I’m made of plastic’. So instructed my beautiful 40-year-old friend to a make-up artist in a well-known department store recently. Another 40-something friend tells me with…

Can beauty concerns promote positive body image?

In light of research (e.g. Williams et al., 2013) indicating that beauty concerns can be utilised to reduce unhealthy behaviours such as tanning, smoking and more recently, alcohol consumption, a…

Using beauty concerns to influence behaviour

Beauty standards have always been important in society, but it was not until the widespread introduction of television, magazines and more recently, the internet, that a standardised male and female…

Objective Ageing?

 We are interested in ageing in material objects and in people. Norms of beauty are relevant here; beauty is persistently associated with youth and newness and this has affected our…