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The pure erotics of Brazilian Waxing

One of the questions I often get asked when I talk about my research is how much longer I think the trend for full pubic hair removal will last. I’m…

Just a phase? Why we should worry about girls’ unhappiness with their appearanc

The Good Childhood Report 2016 highlighted declining levels of girls’ happiness with their appearance in the UK, while boys’ happiness remains stable. There is now a sizeable gender gap in…

No Going Back after the First Pluck?

Outside Hirsutism1 and at times pubic hair2, societal perceptions of women’s bodies include an absence of hair3, as we know female beauty and normative femininity is still overall represented and…

Have a better relationship with your body

[This piece was originally published in Healthy magazine] We’re encouraged to think of ‘looking good’ as a moral imperative – if you don’t have a great body then there’s a sense…

Cosmetic surgery: Knowing your rights if something goes wrong

There is a great deal of confusion that surrounds the aesthetic industry and what procedures within it are subject to regulation. As the popularity of cosmetic procedures, such as breast…

On outrage and images of attractive men

Men’s appearance concerns have historically had less attention than women’s beauty. So, it’s a strange thing when representations of attractive men become a source of public outrage. In this blog…

Ugly Selfies, Irony and Instagram

Selfies have often been associated with the ongoing influence of beauty ideals as an aspirational imperative (MacCallum and Widdows, 2016) but simultaneously have been criticised as forms of narcissism (Burns…

New Year, New You?

As a new member of the Beauty Demands Network, the inspirational, educational and always excellent posts have highlighted the increasing occurrence and variety of manifestations of Body dissatisfaction. Images portraying physical…

Body Negativity: What’s wrong with Body Positivity?

Body positive campaigns have their hearts in the right place. Their messages are good and – you guessed it – positive: Be resilient. Be confident. Love your body. You are…

Hair Product Marketing, Online Beauty Communities, and Curly Hair

Shampoo labels are really, really frustrating. The label of a shampoo or conditioner tends to have the following structure: the label will list a desired effect for the product, or…